I've worked with many creative people over my 30+ years in marketing, but Annie? She's something else entirely. During our six years together at Primo Water, I watched her work magic with customers in ways I hadn't seen before.

Many companies talk about "brand ambassadors." Annie created them. Real people who loved our brand so much they helped us develop new ones and couldn't stop posting about us online. Even more impressive was how she connected the dots between our water dispensers and recurring water purchases. It sounds simple, but there are many choices. But Annie figured it out, and we saw quarter-over-quarter water growth for years.

Here's the thing about Annie - she is gifted in seeing opportunities nobody else notices. In meetings, we'd all be stuck on a problem, and she'd devise an idea to make everyone go, "Why didn't we think of that?"

I look forward to working with Annie again. Any team that brings her on board is getting someone who will improve everyone around her.

Ged King, CEO Sales Factory

“I’ve had the pleasure of knowing and working with Annie Asebrook even before she joined me at Primo Water. Annie is very smart, but what also impressed me is the scrappy, resourceful work she did at a startup that I invested in where she built an impressive network of content creators—without much budget—to help shape and amplify an emerging brand. That ability to do more with less, to see opportunities where others might see limitations, stuck with me.

When Annie joined us at Primo, she brought that same entrepreneurial spirit and creative ingenuity to our growing organization. She has a gift for connecting authentic brand storytelling with measurable business outcomes, and she knows how to inspire both teams and customers with a vision that feels both personal and powerful. Annie built our social media presence from the ground up creating a fresh, engaging voice for the brand and growing our online community with impressive speed and authenticity. She, and her leadership, were instrumental in evolving our brand voice and forging meaningful connections with consumers and partners.

Annie is nimble and ready to pivot with the needs of a business, always thinking like a problem solver. Her creative thinking, adaptability, and ability to move fast and smart was impactful and a breath of fresh air. Annie understands that marketing today is as much about community and relevance as it is about reach, and she consistently delivered on both fronts.

Annie is one of those rare talents who combines strategic and creative thinking with the heart of a builder. Any company focused on growth, impact and the value of a brand would be lucky to have her on their team.”

Matt Sheehan, CEO Exhale